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Great Marketing and Sales Management
Books for Your Permanent Collection
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Positioning: The Battle for Your Mind |
The Marketing Imagination |
Social Marketing
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Marketing Management: Millennium Edition
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Kotler on Marketing : How to Create,
Win, and Dominate Markets
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Harvard Business Review on Brand Management |
Dictionary of Marketing Terms |
The
Portable MBA in Marketing |
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Kellogg on Marketing |
Solution Selling: Creating Buyers in
Difficult Selling Markets
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Consultative Selling Advanced Sixth
Edition: The Hanan Formula for High-Margin
Sales at High Levels |
Tough Calls : Selling Strategies to
Win over Your Most Difficult Customers |
The New Positioning: The Latest on the
World's #1 Business Strategy |
From Selling to Managing : Guidelines
for the First Time-Sales Manager |
Seven Secrets to Successful Sales Management:
The Sales Manager's Manual |
The New Strategic Selling : The Unique
Sales System Proven Successful by the
World's Best Companies |
Successful Large Account Management
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Integrated Account Management : How
Business-To-Business Marketers Maximize
Customer Loyalty and Profitability |
The Lead Generation Handbook |
The 24 Sales Traps and How to Avoid
Them: Recognizing the Pitfalls That
Mislead Even the Best Performers |
Concurrent
Marketing |
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