|
Great Corporate Stories and Turnaround
Books for Your Permanent Collection
(II) |
|
SONY |
VISA |
WAL-MART |
STARBUCKS |
|
Sony : The Private Life
|
VISA : The Power of an Idea
|
Sam Walton : Made in America : My Story
|
Pour
Your Heart into It: How Starbucks Built
a Company On Cup at a Time |
|
MCKINSEY |
MCKINSEY |
AMERICAN
AIRLINES |
YAHOO.COM |
|
The
McKinsey Mind |
The
McKinsey Way |
Silverbird:
The American Airlines Story |
Inside
Yahoo! Reinvention and the Road Ahead |
|
AMAZON.COM |
AOL.COM |
NTT
DOCOMO |
SERVICEMASTER |
|
Amazon.com
- Get Big Fast
|
AOL.com
|
The
NTT DoCoMo Phenomenon |
Rags,
Riches. & Real Success |
|
CHRYSLER |
GOLDMAN
SACHS |
MORGAN |
DU
PONT |
|
Chrysler:
the Life and Times of an Automotive
Genius |
Goldman
Sachs: the Culture of Success |
The
House of Morgan |
Pierre
S. du Pont and the Making of the Modern
Corporation |
|
MARRIOTT |
GE |
SEWELL |
IDEO |
|
The
Spirit to Serve Marriott's Way
|
Jack:
Straight from the Gut |
Customers for Life : How to Turn That
One-Time Buyer into a lifetime customer
|
IDEO:
Masters of Innovation |
|
SATURN |
APPLE |
DISNEY |
SOUTHWEST
AIRLINES |
|
The
Saturn Difference: Creating Customer
Loyalty In Your Company |
Apple : The Inside Story of Intrigue,
Egomania, and Business Blunders |
The Disney Way |
|
